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  • CRISIL Ratings
  • Gold Price
  • Press Release
July 20, 2022 location Mumbai

Duty hike to dent demand, profitability of gold jewellery retailers

Volume to fall ~5%, profitability 50 bps; balance-sheet strength to cushion impact

The government’s move to hike import duty on gold by 5% to 12.5%1 (refer to chart in annexure) on June 30, 2022, will result in flat revenue growth for gold jewellery retailers this fiscal, compared with the glittering run last fiscal.

 

Retailers will have to pass on the hike to customers, which will curtail demand and wean away discretionary buyers.

 

However, credit profiles are still expected to remain stable, an analysis of 82 Crisil-rated gold jewellery retailers, accounting for ~40% of the industry’s sales, shows.

 

After the pandemic-led disruptions abated in the first quarter of last fiscal, pent-up demand and an import duty cut of 5%2 effected in February 2021 had triggered a sharp rebound in sales, which continued into the first quarter this fiscal.

 

However, the recent move to reverse the cut, and hike duty, will lead to higher gold prices for end-consumers given the expectation of a complete passthrough. This may curtail demand and cause a volumetric decline of ~5% this fiscal to ~550 tonne.

 

Though higher gold prices will compensate for the volume loss and ensure the industry’s revenue remains flat on-year, operating margins would be impacted.

 

Says Rahul Guha, Director, Crisil Ratings, “With gold prices increasing due to the import duty hike, gold jewellery retailers will have to adopt innovative sales methods and launch promotional schemes to push sales. Inventory mix will see a shift towards lower-grammage ornaments to make products more affordable, while discounts could be offered on making charges. This will shave off operating margins by 50 basis points to 6.4-6.8% this fiscal.”

 

Also, typically, as the festive season approaches, stores stock up on products. Moreover, this fiscal, new showrooms addition over existing stores is expected to rise 10-12%, after a moderation in expansion during the pandemic. Together, this will increase retailers’ working capital requirement by Rs 3,000-3,200 crore through the fiscal, which would mark a 35-40% surge over the last. While this is likely to be funded through external debt, retailers have adequate buffers in their balance sheets to absorb the incremental borrowings.

 

Says Himank Sharma, Director, Crisil Ratings, “Gold jewellery retailers had reduced their leverage by limiting new store additions amid cautious funding stance by banks. Even with funding needs set to rise because of festival season stocking, the overall total outside liabilities to tangible net worth (TOL/TNW) ratio will remain around 1 time, while interest coverage ratio will moderate to around 4.5 times this fiscal, compared with 6.5 times last fiscal. Given these metrics, credit profiles will still be stable.”

 

Sharp volatility in gold prices, further duty revisions, or a new pandemic wave impacting demand will bear watching.

 

1 Import duty hiked by 500 bps, while social welfare surcharge of 0.75% introduced in February 2021 has been removed as on June 30, 2022
2 Import duty was reduced from 12.5% to 7.5%. However, effective duty cut was 1.7% as 2.5% agricultural cess and 0.75% social welfare surcharge was introduced

Total duties and taxes, and domestic jewellery demand

For further information,

  • Media relations

    Aveek Datta
    Media Relations
    Crisil Limited
    M: +91 99204 93912
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    AVEEK.DATTA@crisil.com

  • Analytical contacts

    Rahul Guha
    Director
    Crisil Ratings Limited
    D: +91 22 4097 8300
    rahul.guha@crisil.com

  •  

    Himank Sharma
    Director
    Crisil Ratings Limited
    B: +91 124 672 2000
    himank.sharma@crisil.com