Foreword

The real estate landscape in southern India, especially Kerala, is changing rapidly amid increasing urbanisation, infrastructure development and socio-economic changes.

The dynamic environment poses multiple challenges for developers-from adapting to shifting trends and regulatory changes to tapping into emerging opportunities.

Our study of the sentiments of real estate developers and other stakeholders in Kerala, together with our sentiment and industry analysis, provides valuable insights on the industry's plans, concerns and aspirations at this juncture.

There is a sense of confidence and growth, with 60% of the survey respondents saying they are optimistic about the market.

More than 50% expect home prices to rise in the next 2-3 years.

Also, around 75% expect an increase in demand for commercial properties in the next 2-3 years.

The identification of Tier 2 and 3 cities as areas of growth, driven by urbanisation, affordability and infrastructure development, highlights the potential beyond the traditional hubs.

The decline in NRI buyers is a point of concern, though, and amplifies calls for adapting to changing market conditions.

One of the most significant takeaways is the growing importance of innovation and digital advancements.

In the context, it becomes imperative for developers to prioritise skills, innovation and partnerships to stay ahead of the curve.

Further, the growing popularity of affordable, smart and sustainable homes and senior citizen housing projects underscores the need for developers to respond to changing consumer preferences and demands.

I believe this report will serve as a valuable resource for stakeholders, policymakers and industry players, aid decision-making and drive strategic development of the sector, thereby shaping its growth trajectory.