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Comprehensive insights into client’s wallet potential

Improve profitability and return on capital through better cross sell & capital allocation

Increase sales conversion and campaign performance with personalized targeting

Customer Insights

Businesses face challenges related to:

Creating a comprehensive 360 degree view of customers based on transactional and demographic data
Identifying and analyzing patterns, understanding needs and predicting behavior
Customizing solutions based on real-time insights

The Crisil Approach

Our Customer Insights solution focuses on:

Consolidating data from disparate internal and external sources, including unstructured data into smart data marts
Using Big Data and database optimization techniques for faster load, eliminating duplicates, and easier retrieval
Having prebuilt data models to quicken implementation
Ensuring intra-day updates to data repository so that the latest information is always available

The Benefits

Our solution helps in:

Growing share-of-wallet through better up-sell and cross-sell programmes
Improved monitoring of Recency, Frequency, Monetary Value (RFM) Metrics
Better management of churn and attrition based on patterns and multi-dimensional insights
Enriched data enables more sophisticated client segmentation and behavioral analysis
Creating models for better targeting
Improved sales productivity and efficiency

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Questions?

For any risk solution related queries, please contact:
+91 22 33428266
Sales.Birs@crisil.com